Search Engine Optimization

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Search Engine Optimization (SEO)

Top SEO Trends to follow in 2016 for Ultimate Business Success

Search engine optimization (SEO) has always been an integral part of the digital marketing strategy and 2016 is not an exception. However, there have been significant changes in the SEO implementation in recent years as Google algorithm updates issuing serious protocols for the webmasters. What should be the approach this year? Read on to find of the top trends that will rule the internet marketing industry for quite some time.

Inclusion of the Voice Search Function

The web audience is changing and so is their pattern of online search across browsers. Today people largely use portable devices including Smartphones, Phablets and Tablets for internet access. The net savvy users are always using the web while multi tasking, driving, partying, exercising and much more. The voice search feature enables them to gain freedom from the traditional practice of typing keywords every time. All major search engines including Google, Yahoo, Microsoft Bing, and Apple have introduced voice responsive browsing features for better UX response.

Mobile Optimization Gains Higher Prominence

The audience is not any more restricted to the PCs and laptops for web searches. Today people use a range of devices from digital watches, Smartphones and tablets while on the go for internet surfing. On an average, there is at least 43% increase in the mobile internet searches. Every business must have mobile friendly web design with suitable facilities for search engine indexing, social sharing and other SEO functionalities.

Social Content Gains Added Recognition on SERPs

Social media integration is now gaining higher dominance in terms of content marketing. In the past, small link submission was considered sufficient for SEO. Nowadays, the informative content on social is of great value for the website ranking on the search engine result pages (SERPs). Powerful social content will help in web page optimization and attract greater traffic response.

Video Marketing will have Wider Impact on Search Results

The webmasters are using explainer videos on the website, social media and video sharing sites for quite some time. Apart from engaging the audiences for longer duration and offering precise understanding, the custom design videos are also great for improving the website ranking on the SERPs. Over 62% of traffic on Google searches comes from video links.

Local SEO Influence Grows Stronger

Businesses with local Google listings containing the address and contact number information appear more reliable to the audiences today. For years, SEO professionals are optimizing websites for local searches and the process is gaining importance not only on search engine rankings but also in generating more leads. With gradual increase in the mobile internet users, over 50% of visitors respond to businesses with local search optimization.

Conclusion

As per the above mentioned factors, the webmasters need to incorporate explainer videos and social media as part of SEO strategy to keep up their top page Google rankings. This is very important to ensure the target audience keep visiting your website and grow more trust in your brand. These new ideas are already ruling the market and definitely going to help businesses outshine the competitors this year.

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